A trading company conquers the world
The roots of the Wünsche Group are in grain and animal feed; two products in which the company founder Ludwig Wünsche started trading in Halle an der Saale in 1934. After the Second World War, he relocated his growing business to Hamburg, and by the end of the 1950s was employing a staff of twenty.
Internationalisation of the business started after his son, Wolf Jürgen Wünsche, joined the company and the canned goods business was founded.
Producers were contacted and procurement options explored in Asia and North and South America for the extremely promising sector. A successful approach: The company quickly acquired a leading position in the canned goods market. This strategy during the 1960s prepared the ground for the company's international trade relations. Intensive networking with production sites throughout the world commenced at this time.